SKiN Essentials
Brand Brief by @brand.brief
SKiN Essentials is a premium skincare brand dedicated to simplifying the skincare journey. Founded by Ara in Korea, the brand was born from her desire to make high-quality skincare more accessible. With countless options available, Ara sought to create a line that allows individuals to explore effective, thoughtfully formulated products suited to their unique needs—without the guesswork.
Our work for SKiN Essentials involved designing a distinctive logo and variations that capture the brand’s essence of personal discovery and simplicity. We also created packaging and product inserts that elevate the experience, reflecting the brand’s commitment to quality and innovation.