Sono Veri
Brand Brief by @brand.brief
Sono Veri is a concept project developed for a citrus farm based in Sicily, Italy, imagined as a brand rooted in authenticity, heritage, and the sun-drenched richness of Mediterranean agriculture. Named after the Italian phrase for “they are real,” Sono Veri embodies a return to honest farming and the simplicity of nature. This conceptual brand celebrates the purity of fresh produce and the quiet strength of Sicilian tradition passed down through generations.
We crafted a visual identity that honors this ethos—warm, organic, and playful. Inspired by hand-painted ceramic tiles, the colors of ripening citrus, and the rhythm of Sicilian coastal life, the design language captures the spirit of the farm without feeling overly nostalgic. The logotype is modern yet grounded, paired with delicate illustration accents and sun-washed tones.
The branding invites audiences to slow down, savor, and connect to something real—just like the fruit it grows. The brand stands as a testament to simplicity done with soul, offering a slice of Sicily that’s as vibrant as the land itself.
Disclaimer:
The Anyï Collective does not claim ownership of any photography featured on this website. All images are sourced from Unsplash and Pinterest and remain the property of their respective creators. If you are the copyright holder of an image and would like it removed or credited, please contact us.
The Anyï Collective does not claim ownership of any photography featured on this website. All images are sourced from Unsplash and Pinterest and remain the property of their respective creators. If you are the copyright holder of an image and would like it removed or credited, please contact us.